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Light hearted & confident

 Midwest born and bred, I have spent the last seven years in Minneapolis fostering connections, expanding my reach and growing the essential skills to boost brands. My bread and butter? Keeping things light hearted, but also getting thingd done! Because we should all enjoy the work we do!

​Areas of focus

  • Media strategy

  • Earned media

  • Paid media planning and buying

  • Event marketing campaigns

  • Digital advertising

  • Small business marketing strategy

  • ​Local influencer campaigns and strategy

  • Social media strategy

  • New launches

Recent experience

Engagement Strategist

During my time at Inprela Communications, I worked with clients seeking B2B public relations and marketing success. I gained positive media coverage, created and executed paid digital ads, shared client stories through written communications and found different pathways for clients to engage with their target audiences.

Marketing Director

During my time with a local brewery, I developed and oversaw the execution of the annual marketing plan and all marketing channels. I owned social media strategy, media relations, campaign activations, event marketing, digital advertising and additional marketing needs to increase brand awareness and grow sales.

Account Executive

While working at K2 & Co.,I controlled multiple client accounts with public relations, development and public affairs goals. This role allowed me to adapt, gain a versatile skill set and own multiple different projects, contributing to the variety of communication strengths I have used in different career experiences.

A few media wins

For a relatively newer industry, being able to increase the media exposure and media coach industry professionals for a local craft brewery has been instrumental in improving the awareness of Forgotten Star Brewing. Check out a sample of recent media wins for the brewery. For additional media success stories, give me a shout!

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campaign case study: launching a food truck

In 2024, local influencer group, Fit Foodie Finds launched Hodgepodge Eats with Forgotten Star Brewing. Check out some of the media wins below in addition to the event activation, social media campaign and digital advertising surrounding this launch.

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